A “corporate reputation” describes observers’基于公司在一段时间内的社会努力，环境影响和业务流程的集体意见。随着千禧一代成为买家的更大组成部分，企业必须考虑这一市场’s desire to do good with their dollars. It is important to keep up a positive 企业声誉 to keep encouraging new leads 和 conversions.
There are agencies that can assess 企业声誉s 和 take steps to improve areas that need help. Social responsibility, high-quality products or services, 和 good people management can all enhance 企业声誉. Focusing 上 reputation is more important than ever, as consumer purchases from a brand today rely heavily 上 how good the consumer feels about supporting the corporation.