搜索引擎优化评论

 在Vizion Interactive, 搜索引擎优化 company,我们决定提供一项新的一次性服务,称为“搜索引擎优化评论”。只要支付一次费用,我们就会对您的网站进行深入审查。想法是这样的:让我们有才华的搜索引擎优化专家来审查您的网站’s 搜索引擎优化 和 tell you what you really need to do to get rank better in the search engines 和 get 更多 ROI from your website. We’告诉您需要做什么:然后,您就可以完成工作。如果您想请求搜索引擎优化网站的评论,请随时 联系我们 .water-filter-corner-homepage.jpg
To highlight our 搜索引擎优化 review service, we have chosen to do the following site review right here 上 the blog.

网站搜索引擎排名中有很多因素,包括现场因素和非现场因素。网站因素与您的实际网站有关,包括网页的标题标签,网站的内容以及网站的方式’s “programmed”. The off-site factors include what other people (other web sites) are saying 关于 your web site, how many other websites link to your website, 和 soforth. In the 搜索引擎优化 review, I will cover both.

For this 搜索引擎优化 review, I am going to review a website that sells 滤水器.

网站:滤水器角落 –www.WaterFilterCorner.com

现场搜索引擎优化因素

让’首先看一下网站’s 首页 page atwww.WaterFilterCorner.com. The first thing I typically look for is the amount of content 上 the 首页 page: the website is not built in Flash 和 appears to be search engine friendly. There is plenty of text 上 the 首页 page (text that can be indexed 通过 the search engines) that describes what you will find 上 the website. There also appears to be a good use of links within sentences that link to other pages 上 the site. The category links 上 the left side of the page appear to be text links (which is a good thing), while the main navigation in the top middle of the page (FAQ, Policies, Site Map, etc.) are images, though. I recommend changing those to text links (images links are not preferred).The next thing I look at is the actual html 码 of the 首页 page. You can 看到 this 通过 viewing the source 码 (Select the ‘View’ manu 和 then “Page Source” in the Firefox web browser). 让’s start right at the top of the source 码.

The first thing I 看到 is the title tag of the page. The current title tag, “Get the best drinking 滤水器, shower filters, whole-house 滤水器, 和 更多 at Water Filter Corner. Come in 和 shop today!”太长了。实际上,我建议标题标签集中在一个或两个“most 重要” keyword phrases.waterfiltercorner-sourcecode.jpg
我没有进行深入的关键字研究,但是我发现“Water filters”, in this case, is probably 上 e of the 更多 重要 phrases to focus 上 , as well as “滤水器配件” 和 “滤水器更换滤水器”。因此,我很可能会使用这些关键字来更新标题标签。例如,标题标签为“滤水器|更换过滤器|滤水器角 ”可能比在标题标签中使用长句子更好。实际上,网站上有几个页面的标题标签中有一个很长的句子:应该对其进行更新以仅在页面上包括最重要的关键字。

接下来,让’s take a look at the meta tags. I generally recommend two meta tags, the meta description tag (the search engines often use this in the search engine results, right under the title tag), 和 the meta keywords tag (some search engines out there might still use it). Other meta tags such as the copyright, classification, revisit-after, rating, distribution, owner, author, rights, category, 和 reply-to meta tags just are not necessary: I would remove them. For 更多 信息rmation, I would refer to my 删除未使用的元标记 搜索引擎优化 tip.

该网站上网页的CSS样式表应移至外部.css文件(样式仍会使用,但实际“code”将被移到另一个文件,以便html页面的内容更少“code” 上 it. That’s带我到下一个要点。在这个特定的网站上,似乎有很多“code bloat”, a lot of 码 上 the page that just is not necessary for it to be there, including extra meta tags, the CSS style sheet, 和 other 码 like the font, colors, 和 other 码. All of that 码 can either be removed altogether from the page or moved to an external file: the point is that the page should focus 上 the site’s content, which is text 关于 滤水器: not the 码. For 更多 信息rmation 关于 码 bloat, take a look at 这个SEO技巧 , which not 上 ly is 重要 for JavaScript: it’s 重要 to move other 码 off of the html page whenever you can.

I had to scroll a long way (in the 码) in order to actually 看到 the content. When I was looking at the source 码, I didn’在我向下滚动页面一半之前,实际上看不到文本的段落(句子)。这一点很重要;搜索引擎“see” your web page 通过 looking at the 码: 和 the further down the page your actual copy (the text) is 上 the page, the less “important”它是。因此,通过移动很多“code” to another web page (e.g., the stylesheet, JavaScript, other 码), the 更多 you will “move up” the actual content, the sentences 关于 滤水器.

许多网站’网址包含数字;如果可以,请重命名URL,以便它们包含针对该页面的主要关键字短语。例如,使用类似www.domain.com/replacement-water-filters.html的URL,而不要使用www.domain.com/store/12354.html。

water-filter-corner-product-page.jpg
I took a look at the product pages, 和 it appears that many of the product descriptions are taken from the manufacturer. While this can be helpful for users, the search engines (mainly Google) 看到 this as duplicate content: which is a problem. Google does not like to index duplicate content. What you’您需要在所有网页上提供独特的内容。我建议您花一些时间来编写独特的产品说明,或雇用别人为您编写它们。另一种选择是将产品评论也添加到您的站点。

As 马克·杰克逊 mentioned in his 搜索 Engine Watch site review, there appears to be an issue with the content in the H1 tags. The 上 ly 信息rmation that should be found within the H1 tag is the heading text, like the product name. The actual text can be changed via the CSS style sheet, but in the 码 that changes the look 和 feel of what’H1标签中的出现“outside”而不是H1标签内部。

我跑了 OptiSpider 上 the site, a tool I like to use to spider web sites: this will give me some additional 信息rmation 关于 a site. I have included parts of the OptiSpider report here for reference.

以下是OptiSpider发现的内容的概述:
找到的总页数= 135
链接总数= 6687
内部链接总数= 6430
外部链接总数= 257
Site Wide Reputation = water 更多 信息 filter filters
Site Wide Topic = 净水器 filters 价钱 drinking
平均声誉/主题匹配= 2

这告诉我们网站上有135页。内部有6687​​个链接(指向该站点的6430个内部链接)’的网页和指向其他网站的257个外部链接)。

对于销售产品的网站,该站点上的257个外部链接似乎很高;我将看一下传出链接,看看该数目是否可以大大减少。的“site wide reputation”是您内部链接文字的组合’当前正在使用指向站点上的其他网页。主要关键字似乎已被使用(水,过滤器,过滤器),但我对使用“more” 和 “info”在内部链接中。而不是使用“more” or “more 信息”, that could be changed so that it is 更多 descriptive. Ideally, the link text that someone clicks 上 to go to another web page 上 your site should describe what they are going to find when they click the link. For example, using something like “more 关于 滤水器”在链接文本中将首选使用“more 信息”.

网站整体主题,“滤水器价格” 看到ms to be 上 target with the actual site’s topic. The site certainly is 关于 滤水器, water, 和 drinking. I realize that it’s an ecommerce web site selling 滤水器, but there may be too many references to the word “price”在网站上。这个单词“price”在网站上经常使用,这可能是由于产品显示在产品页面的右侧栏中(请参阅此产品页面作为示例)。

水过滤器角产品页面aq4050.jpg
这确实可能没什么大不了,但是由于它出现在整个站点范围的整个主题中,因此可能应该减少它。有几种选择:减少单词的次数‘price’用于或增加站点’s overall content. Ideally, 更多 content could be added to the site’的产品页面和产品描述,因此整个网站范围的主题均不包含该词“price”.

平均声誉/主题匹配是2,比例为1到5,其中5是最好的。为站点上的每个网页计算信誉/主题匹配。这一页’的主题与页面比较’的声誉(指向网站上该页面的链接)。目前,我认为该网站上总共135页中的35页“optimized”因为指向这些页面的链接中使用的文本是“about” the topic of the page. So, if there is a page 关于 “water filters”,并且指向该页面的链接文本是否为“water filters”那么就会有一场比赛。否则,如果指向该页面的链接是“water filter”或其他内容,那么就不会有匹配项。网站’s 首页 page’s reputation is “home” (all the links pointing to the 首页 page use the link text of “home”), which is to be expected. There may be some opportunities to link to the 首页 page with a different link text, though. So, you might consider adding some links to the 首页 page from within sentences using the link text “water filters”。当文章和其他内容添加到该网站时,除了“home”可能是一个选择。我不会’t go overboard with it, but consider adding some additional internal links to the 首页 page.

Looking at the number of inbound links that pages 上 the site have, it appears that 关于 20 of the 135 pages 上 the web site have the majority (107) internal links. 关于 20 of the product pages have 4 internal links, some have 3 internal links, 和 some of the product pages even have 上 ly 上 e internal link. Certainly the pages that have 上 ly 上 e internal link do not have a chance to “rank well”在搜索引擎中。理想情况下,网站上仅具有内部链接的页面将具有更多内部链接。有几种方法可以增加到产品页面的内部链接数,其中包括添加“related product”链接到产品页面。因此,如果您位于“完整厨房台面过滤系统”产品页面之类的页面上,则可能还会添加链接和简短的产品说明,以用于该系统以及可能有人要购买的其他产品。将内部链接添加到“related products”将帮助其他产品页面具有更多内部链接;并且如果这些链接来自总体上相同的页面“theme”,那么这将有助于这些页面在搜索引擎中排名更高。

我对网页列表及其标题标签进行了排序,发现一些应更改的内容。该站点上有许多页面具有相似或相同的标题标签。这是您要纠正的问题,因为该网站上的每个网页都需要一个唯一的标题标签。此外,网站上还有14个页面“not found”。该站点具有指向这些网页的链接,但该页面不存在。这些页面提供了适当的404 Not Found错误,但是我建议您删除指向这些页面的内部链接。一世’ve还注意到有两个“site map” pages 上 the site, 上 e here 和 another sitemap here. Keep in mind that the 网站地图 page is different than an XML sitemap file which is here but does not currently look like it’的格式正确。

站外搜索引擎优化因素

我通常在浏览网站时要做的第一件事’搜索引擎优化的异地因素是访问Yahoo.com并执行如下所示的linkdomain搜索:
linkdomain:domain.com -site:domain.com

该搜索显示所有站点’s links from other websites to all pages 上 the site, excluding the links from the own site. The goal is to perform this search not 上 ly for your own site, but to perform this search against the domains that are currently ranking for the keywords you want your site to rank for. In this case, there are currently 上 ly a few links showing. I took at look at the sites that are currently ranking have a lot 更多 links, somewhere between 2,000 和 5,000+ links to their website.

So, I would make it a point to try to build links to your web site each 和 every day. Start looking at your competition 和 figure out where their 更多 “important”链接来自。有很多可用的工具,包括SEO Book工具(我喜欢新的Seobook Firefox工具栏)以及SEOMoz.org Linkscape工具。

Make sure that you get a few of the 更多 重要 web directory links (submit to dmoz.org), including a Yahoo! Directory, Business.com, 和 BOTW.org link. You can also find links that your competitors have in common, which includes the “Traffic Marks”工具。请记住,这不是’一定是您拥有的链接数量,’指向您网站的高质量链接。

就链接和社交媒体推广而言,我首先要开始 www.UserNameCheck to check to 看到 which, if any, of your brand or your main keyword phrase is “taken”. For example, you might check “waterfilter” 和 “waterfilters” to 看到 if they’re taken, 和 register the 上 es that are not already taken. You should set up a profile 和 add a link back to your website 上 every 上 e listed. If there are services that are already taken, you might consider using a similar unique ID such as “waterfiltercorner” or your keyword with a number. Ideally, you won’t want to use a unique ID for every service, you would want to use an ID that you can use 上 all of the services so that your “brand” 上 the social media websites is consistent. I personally like to use ‘bhartzer’ as my ID 上 all of the social media web sites. Many of these sites allow you to add a link to your website as well as import your site’s RSS feed into your profile. Fill them out as best you can. Many of these social networks are 重要, but pay particular attention to setting up a Digg, Friendfeed, 推特 , 和 领英 account. 领英 allows you to add several links 和 you can choose the link text: so adding a link to your site’s 首页 page with “water filters” 和 a few select other interior pages 上 the site will help. I would also set up a Businessweek account at http://bx.businessweek.com, which also allows you to add some links to your profile.

每天努力获取指向您网站的新链接;获取指向您网站的新链接将需要一些时间。如果您具有写作技巧或与作家接触的权限,则将博客添加到您的网站会有所帮助(请记住,“add it”只要您有新的博客文章,就可以访问社交媒体书签站点),并获取有关您主题的文章 ’s overall 主题, 滤水器 和 drinking water. You can get 文章 s published 上 sites that are related to 滤水器 和 water filtration, but also consider contacting other sites such as sites that are related to health 和 nutrition 和 other places where your ideal customers visit. You might also start reading blogs that interest you, including health 和 nutrition blogs as well as other 净水器 blogs; comment 上 their blog posts to start getting some exposure for your site.

总的来说,我认为你’到目前为止,“ Water Filter Corner”做得很好。该站点可能需要进行一些其他调整和更改。一旦您发现我会注意处理异地因素’我修好了我的东西’我提到过。定期执行常规操作,以文章或博客的形式向网站添加内容,并从其他主题网站获取指向该网站的其他链接,然后您’将在搜索引擎中获得成功。

搜索引擎优化评论” Comment

  1. 您好,非常感谢您在本次评论中为我提供的大量信息!我很幸运有您这样做。 Water Filter Corner是我为在线企业建立网站的第一次尝试,非常感谢您的专业知识和信息!我所做的大部分事情都是凭猜测和天灾人意的,有很多拔牙和咬牙切齿的行为,而我所做的某些事情是对他人所做事情的模仿。例如,我从Wheatgrasskits.com的meta标签中获取了meta标签的想法,甚至不知道它们是什么,而是知道Wheatgrasskits.com是一个成功的网站。通过对您的评价(包括正确使用meta标签),我开始学习甚至理解,并且我已经打印出您的评价,并会用细齿梳子浏览我的网站,并将您的建议实施为T,以一种有序的方式,小心尝试以了解我在做什么。
    最近,我确实重写了网址,以包含预期的关键字和结尾的.html(有人告诉我Google喜欢)。当我联系杰克逊先生时,我已经开始重写,但我没有't know 关于 redirects when I did the rewrite, so that messed us up, but of course that was 上 ly 上 e of the "改善的机会"由您的善意审核确定,我非常感谢有机会学习正确的做法。当我读杰克逊先生时's "tin hat"几个月前的文章,对我来说全是希腊文,现在我开始学习。
    因此,我离开了,现在准备更好地武装起来,进入我的网站。
    雪莉·西姆斯·谢泼德

评论被关闭。