搜索引擎优化提示#5:链接到您的主页

最近我决定开始编译一系列 搜索引擎优化提示。每个搜索引擎优化提示都非常具体,不应该花费很长时间来修复(或检查您是否关注搜索引擎优化最佳实践),并将是相当的“short and sweet”直接到这一点。

对于第五个搜索引擎优化提示,我以为我会谈谈链接到您的主页。你的网页’S主页是您网站上最重要的页面。因此,重要的是要确保搜索引擎知道您最重要的网页是您的主页。这听起来很明显。但是,它’非常重要的是要确保您的内部链接是正确的。

我经常看到一个简单的变化,可以做出可以在搜索引擎排名中产生很大差异:更改如何链接到网站的主页。您网站的真正主页是什么?

http://www.domain.com/ is your home page, not http://www.domain.com/index.html or http://www.domain.com/default.asp. As far as I am concerned, there is no logical reason to ever link to the actual file; all of your “home” links (in the footer of the pages, the header graphic link, etc.) should point to http://www.domain.com. Why?

If you look at other websites that link to your site, they will tend to link to http://www.domain.com and not some other URL. This will pass “link juice” or “link credit” to your home page URL. If you are not linking internally to your home page (http://www.domain.com”) then you’re not taking advantage of the “link juice” or “link credit” that is being given to your site’s home page. In many cases, if you look at your /index.html URL and you look at your domain.com URL you will see that the PageRank will be different and if you analyze the backlinks to your /index.html file URL you will see that there is a different number of links pointing to your /index.html file URL than to domain.com. It pays to be consistent in your internal linking.

nbc5i达拉斯沃斯堡

Let’s take a look at an example of this. On my local NBC affiliate’s web site, NBC5i.com. If you go to the site here you will notice that they have some sort of redirect to their index.html page. However, they link correctly to http://www.nbc5i.com when you click on their header logo/graphic. When you click on that header graphic (which points to http://www.nbc5i.com/”), you are redirected to another page, the index.html page. This does not make sense.

什么’有趣的是要注意的是,他们的主页没有页脚。他们链接到其他NBC拥有的网站,但不是他们的主页。我指向这个链接,特别是因为主页上的重定向与NBC5i.com网站上的内部链接不匹配。

主页万豪酒店

Let’s take a look at another example, Marriott hotels. They are actually not taking advantage of their full potential. On the site, they link to what a page called default.mi, http://www.marriott.com/default.mi. The real home page is http://www.marriott.com, 不是 http://www.marriott.com/default.mi. Everyone else links to http://www.marriott.com. When you go to http://www.marriott.com/ there is a proper redirect set up (a 301 Permanent Redirect) but it would be better to simply make one little change in the server settings on the Apache web server to tell the web server that the default home page is the default.mi file. By making that change, the site would work just fine when users go to http://www.marriott.com/. I believe that if Marriott made this change–which is to use their real home page–they would see better organic search engine rankings.

Today’s search engine optimization is to take a look at how you are linking to your web site’s home page. Take advantage of people linking to your home page from other web sites and realize that your real home page is http://www.domain.com and not something else.


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搜索引擎优化提示#5:链接到您的主页” Comments

  1. 在网站上直接链接到内部页面也很重要,其中内容与该页面相关。该网站内部链接将将该人带到主页。

  2. efabe.

    尊敬的账单,我不能感谢您对这样一个伟大和信息丰富的文章。一旦我读过它,我立即检查了我的一个网站,并且被震惊了,看看我多久与index.html相连,我现在已经改变了我的真正主页,我希望这是正确的事情。我将为所有网站做同样的练习。
    谢谢SOOOOOOO很多账单。周末愉快。
    ðÿ™,

  3. 如今我通常不'因为我知道我知道我正在浪费我的时间,他们真的没有教我的时间,所以请别读阅读来自WebPronewsuk的电子邮件。今天我确实阅读了电子邮件和账单'文章和哇。这是我从未发生过的东西!
    恭喜。我有工作要做!

  4. 这是非常有趣的账单,特别是因为我正在研究一个网站上的网站到索引页面,它可以't做出​​了任何恩惠。 。 。

  5. 谢丽尔

    谢谢你的这种信息文章。我是SEO的新手,有一个问题,如何看待我的网站,看看我是否正在链接到我的主页?谢谢(你的)信息。谢丽尔

  6. 它有趣的是你如何谈论优化你'No Follow'关于评论中的链接。为什么哇'你试图帮助原因。我们aren.'垃圾邮件我们享受您的内容。分享luv.

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